Wix eCommerce Website Builder – Customizing Your Storefront
Before we delve deeper you should take a look at this awesome video Wix has put together due to their Wix Editor.
Well if you decide to decide on a template there clearly was an opportunity you will need to make near to zero customizations, maybe tweak the colors to appeal to your brand.
However, let’s take a peek on a basic layout what you can do if you fail to want to use a premade template.
For the given example we will use the One Page Layout and add Wix Store to it.
After adding Wix store from the Apps menu your eCommerce store will most likely look like that.
Assuming you determine to build it from “scratch”.
Now to the most important factor of Wix.
The drag and drop editor additionally the capability to dynamically change aspects of your design simply by simply clicking the element in the template.
Regarding the left side is your primary “Action Bar” which you yourself can add and customize certain facets of your store.
The first part of the Action Bar
Allows you to edit the following aspects:
- Your internet site menu
- Members Page
- Store Pages
We are going to only focus on the eCommerce side of the editor since we are discussing the best eCommerce website builders.
In this situation, in the event that you click on Store Pages you will be able to customize your; Product Page, Cart Page and Thank You page.
It’s time to give your store your personal touch after you customize your store pages.
The Second section of the Action Bar
You are selling allows you to pick the pitch-perfect background that will resonate with the products.
It’s important to select the background that is right your eCommerce store and website as a whole.
As it shall reflect your brand!
Wix gives you a range that is huge of images for you to select from in addition to videos.
Which can make your store look professional and elegant!
Therefore trustworthy to potential prospects.
The element that is third of Action Bar permits you:
To add a tone of design features to your store and exactly make it as you would like!
As you can plainly see through the add section you can add various design aspects.
Additionally, you can include other website elements like a blog as an example.
Although if you hover over the store category it will be possible to add the following eCommerce store functionalities:
- Grid Product Gallery
- Slider Product Gallery
- Product Widget(that allows you to feature a certain product or products on top or below the gallery)
- Add A Shopping Cart Application
- Incorporate Add to Cart buttons
- Other additional applications (Live Chat, Forms, etc.)
Each aspect you insert in your store you can freely move it from the template and add it exactly as you like!
Thus which makes it an excellent option in mind if you want to build an eCommerce store exactly as you have it.
The fourth part of the Action Bar
May be the Wix App Market.
To purchase additional eCommerce solutions to integrate within your eShop to supercharge it much more!
My goal is to skip the next two elements since they are kinda irrelevant to eCommerce.
The fifth element is your upload manager where you can manage your uploads therefore the sixth can there be because I happened to be dumb enough to add a blog section as well. ??
The Sixth & most Important Element
Is the command center of your eCommerce store from here you can:
- Manage your orders, add products and much more
- Store Pages
- Adding Store Elements
Basically, out of this tab alone you can manage a lot of the aspects we mentioned when you look at the previous sections.
You might ask why I didn’t show this through the begging and become finished with Wix.
Because, I wanted to show you a overview that is full of Wix Editor as well, to own a much better comprehension of how exactly to expand it a lot more!
And that concludes the overview of the editor, although you shall want to spend more than an hour or two in order to become knowledgeable about it.
Wix eCommerce Website Builder Advantages
The Wix Editor has so many advantages that are creative!
Let’s get rolling.
The Editor:
The edits you make in your storefront directly reflect the design that is overall of storefront, therefore you won’t ever be at night in terms of making just the right edits!
It’s ideal for amateurs that are looking to begin selling in just a matter of minutes if you use Wix ADI to create their store.
Wix wants one to build a brand name and that is why the majority of its features are targeted on designing the perfect eCommerce store.
Nobody can argue that Wix has many of the very appealing designs and templates available that is an important advantage if you are in search of a professional glance at a low cost.
Outside of the editor:
Multilingual support is a huge aspect in contrast with other eCommerce website builders.
Which allows one to translate your entire website into a different language to reach a lot more people.
And more people means extra sales!
Wix eCommerce Website Builder Cons
All of the major cons of Wix eCommerce website builder are now outside of the builder.
For example, limited marketing automation features and integrations make it a less appealing choice for a seasoned eCommerce professional.
5. X-Cart – An under-one-umbrella eCommerce solution provider
X-Cart eCommerce Builder Overview
X-Cart could be the oldest PHP eCommerce solution provider out there – its history begins back in 2001, at the very origins of online sales (when eCommerce as a phenomenon just began to evolve).
However, this platform can’t be called outdated or old, we’ve checked it out. Quite the opposite, it’s fast and progressive and it has every tool & feature that a modern web store might need.
X-Cart is actually an ideal mixture of contrasts: it’s complex yet resource efficient, it’s customizable and upgradeable yet stable, it is easy-to-maintain yet gives an admin control that is full.
What distinguishes X-Cart among other eCommerce solutions is that it comes down aided by the full array of services right from its developers.
They will have in-house support that is technical 24/7, btw), developers and designers, provide their very own hosting, and SEO audit and optimization.
This solution suits small, medium, and enterprise-level corporations and certainly will match the needs of retail, B2B, international and multi-channel sales, marketplaces and sites that are wordPress-based.
X-Cart eCommerce Website Builder – Themes
When you look at the X-Cart built-in App Store, you can easily choose among over 80 free and paid themes – all gorgeous and 100% responsive, which means that your store can look and work equally good on any device, be it desktop, tablet or smaller device that is mobile.
Those who have certain technical skills can even develop their very own website theme as X-Cart is an open code platform.
Every graphic template was made with customer needs and preferences in your mind.
What’s more, most of the themes are lightweight, which leaves extra resources for more visitors to your internet site. More visitors + attractive interface = higher conversion rates.
X-Cart’s eCommerce layouts are organized by industry (Apparel, Fashion, Autoparts, Books, Furniture, Military, etc.), which simplifies the process of choosing your preferred.
As is, which would be great, or customize it, which can make your store even more buyer-friendly after you select the theme that suits your business needs, you may leave it.
X-Cart eCommerce Website Builder – Customizing Your Storefront
Okay, now which you’ve found your theme of choice, you can start customizing it to mirror your brand’s uniqueness. X-Cart offers a handy template and layout editor into the webmaster mode.
You are able to drag and drop layout blocks or edit texts directly on the storefront along with switch layouts and add or remove blocks there.
Additionally, you are able to develop a new template from scratch or edit any ready theme files into the admin backend but that may require certain coding skills.
X-Cart also provides design that is on-demand services, either centered on a template which you chose or completely from scratch. Considering the fact that X-Cart’s open-source, you are able to just draw exactly what your site should seem like and X-Cart designers will code it.
X-Cart’s Pros
X-Cart gives the admin control of the website that is whole the admin backend is when you handle your store. It’s choke-full of various tools for administration, yet the interface is intuitive, so overall, it is user friendly.
As a fruitful business that is online, one of your main priorities should always be your clients’ comfort visiting your site and buying away from you. To make this happen, X-Cart offers an interface that is intuitive simple and easy clean-looking storefront and many different checkout options, languages, currencies, etc.
Customizability:
Being an open-source software, X-Cart is highly customizable. Also, the basic functionality can be extended with 1000+ plug-ins into the built-in App Store – just like you install games and apps on your Android or iOS device.
Cost of ownership:
X-Cart’s enterprise-level package seems fairly cheaper than most alike solutions, considering the fact that you simply pay money for the application once vs. one per year, which other programs, like Shopify or BigCommerce, offer.
The big advantage is zero transaction fees. You won’t need to share your revenue – profit!
X-Cart’s Cons
When it comes to usability and cost of Enterprise plan, X-Cart is a rather choosable solution.
Its pricing starts through the Free edition and website builder awards discount ends with $5,995 for life license. Mind you, this is simply not the total cost, you’ll still need to host it somewhere.
Hosting may additionally cost you quite a few doubloons. X-Cart is a complex software application and a lot of won’t that is likely properly on cheap shared enviroment.
However, X-Cart offers their own hosting service starting from $30 each month. The thing that is good, for the price you get round-the-clock support, fully-managed VPS hosting and the servers trimmed specifically for X-Cart. And that means you shall like the speed of your site.
The free option seems fully functional and contains all the necessary features, in other words. it’s not a demo, it is possible to totally sell your products or services with it. However, its functionality is somewhat limited, particularly in regards to marketing and SEO tools.
Although X-Cart is open-source and customizable, you will require coding that is certain to tweak its functionality. Design – not so much utilizing the webmaster mode.
So to sum up, X-Cart’s cons are:
- Limited features in the Free edition.
- The necessity to find a good hosting or opt-in due to their services.
- Need for programming skills should you want to add custom functionality.